Privacy Policy

1. Introduction and Scope

This Privacy Policy governs the data collected from users who engage with the Alldine platform. Alldine is a digital food ordering platform that facilitates takeaway and dine-in orders for students and institutions while integrating gamified experiences that reward user activity with DineCoins and leaderboard rankings. This policy applies to all individuals who access or use the Platform, regardless of whether they complete a transaction. We recommend that all users read this policy thoroughly to understand how their data will be managed.

2. Information We Collect

To deliver a seamless and personalized experience, we collect both personal and non-personal information from users. The categories of information we gather include:

a. Personal Identifiable Information (PII)

When users sign up or interact with the platform, we may collect personally identifiable information such as full name, mobile number, email address, and the name of the educational institution. This information helps us identify individual accounts, process orders, enable campus-specific features, and reward participation through gamification modules.

b. Profile and Demographic Data

We may ask users to voluntarily share gender, academic year, course details, or profile photos. While optional, this information helps enhance the personalization of our gamified features and leaderboard segmentation.

c. Usage Information

We monitor user activity on the platform to analyze trends and improve features. This includes time spent on app screens, taps and swipes, frequency of orders, engagement with games, referral activities, and bonus redemptions.

d. Technical and Device Information

Our systems automatically gather information such as IP addresses, device model, device operating system, browser type, language preferences, unique device identifiers, and crash logs. These technical details help us ensure the platform functions properly across various devices and operating systems.

e. Location Information

With user permission, we may collect GPS-based location data. This information is used to streamline takeaway pickup, show nearby restaurants, and host location-based gamified experiences or campus- specific events.

3. How We Use Your Information

Alldine uses the information it collects to provide, improve, and enhance the user experience on the platform. The purposes for which we use your information include, but are not limited to:

  • Order Fulfillment and Customer Service: We use your data to process food orders, provide order updates, notify you of pickup times, and facilitate communication with restaurants or vendors.
  • Gamification and Rewards Management: Your usage patterns, order history, and referral activity are used to allocate DineCoins, apply promotional bonuses, and determine your standing on leaderboards.
  • Platform Optimization: Technical and behavioral data are analyzed to understand app performance, resolve bugs, introduce new features, and ensure system security and stability.
  • Personalization: We may use your preferences and historical data to recommend food items, promotions, and contest participation opportunities.
  • Marketing and Communication: With consent, we may send you promotional messages, announcements, event invitations, and special offers via push notifications, in-app alerts, email, or SMS.
  • Fraud Prevention and Legal Compliance: We use technical and activity data to detect suspicious behavior, enforce terms of use, and comply with legal or regulatory obligations.

5. Data Sharing and Disclosure

We do not sell your personal information to third parties. However, there are circumstances under which we may share your data:

a. Educational Institutions and Partners

We may share aggregated and non-sensitive user data with your affiliated institutions to enable campus- specific contests, reward programs, and event participation. No sensitive data is shared without explicit consent.

b. Third-Party Service Providers

We collaborate with vendors who assist in hosting, app development, cloud infrastructure, analytics, and support services. These third parties are contractually obligated to protect your data and use it only for providing agreed services.

c. Legal and Regulatory Authorities

Your information may be shared in response to valid legal requests, such as subpoenas, court orders, or investigations, to comply with applicable law or protect the rights and safety of users and the company.

d. Business Transfers

If Alldine undergoes a merger, acquisition, or asset transfer, user data may be one of the assets transferred. We will ensure that any acquiring entity honors this Privacy Policy.

6. Data Retention Policy

We retain your personal data only for as long as necessary to provide you with our services or to comply with applicable legal, tax, or regulatory requirements. User accounts and related data may remain active unless the user requests deletion. Inactive accounts may be archived after prolonged inactivity. Certain anonymized data may be retained for statistical and product improvement purposes.

7. Data Security

We use commercially reasonable physical, administrative, and technical safeguards to protect your personal information. These measures include encrypted data transmission via HTTPS, access controls, regular vulnerability scans, and firewalls. Although we strive for the highest standards of security, no method of digital transmission or storage is completely secure, and we cannot guarantee absolute protection against all threats.

8. Your Rights and Choices

Depending on your jurisdiction, you may have the right to access, correct, or delete your personal data. You may also:

  • Withdraw previously given consent
  • Opt-out of promotional communications
  • Request data portability in a machine-readable format

To exercise any of these rights, email us at publicrelations@alldine.in with a clear subject line and sufficient detail for verification.

9. Cookies and Similar Technologies

Alldine uses cookies and related technologies to remember user preferences, maintain session continuity, and collect analytic data. You can manage or disable cookies through your browser settings, although doing so may affect certain functionalities on the Platform.

10. Push Notifications and In-App Messaging

We use push notifications to communicate time-sensitive information such as order statuses, reward points, contest outcomes, and updates about app features. Users can control notification preferences through app or phone settings.

11. Gamification and Leaderboards

Gamification is central to the Alldine experience. All data related to contest participation, DineCoins, and leaderboards is securely stored and transparently displayed. The system does not involve any form of betting, gambling, or monetary rewards. All contests are designed for academic or recreational engagement and are free to participate in.

12. No Age Restriction Policy

Unlike platforms with strict age-based eligibility, Alldine has no minimum age requirement. However, the Platform is intended for use by students and young adults in educational institutions. We do not knowingly collect information from children under the age of 13 without verified parental consent, and we encourage guardians to monitor their children’s app usage.

14. Cross-Border Data Transfers

As part of our infrastructure, user data may be processed in countries other than the one you reside in. In such cases, we ensure that adequate safeguards, such as standard contractual clauses, are in place to protect your personal data as per global data protection standards.

15. Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes may be necessitated by technological upgrades, legal developments, or service enhancements. When we make changes, we will update the "Last Updated" date and notify users through appropriate channels such as in-app announcements, email, or website banners. Continued use of the platform after such updates constitutes your agreement to the revised policy.